The most sensor-packed, most surveilled thing you own, in your pocket all day. If you fix one thing, fix this.
Kill the advertising ID
Your phone hands every app the same identifier, and that is the leash that lets them stitch your behaviour together across apps and sell it as one profile. On Android, reset and then delete it in Settings under Privacy and Ads. On iPhone, turn off Allow Apps to Request to Track. Note what happened when Apple made that prompt mandatory in 2021: an industry that had described this tracking as something users accepted lost most of it overnight, because it turned out almost nobody accepts it when actually asked.
Permissions and apps
Every app is a potential tracker. Revoke location, microphone and camera from anything that does not obviously need them, set location to 'while using' at most, and delete apps you do not use. Prefer a website over an app where you can, since a site cannot sit in the background.
- Exodus Privacy
- look up an Android app and see the trackers inside it before you install.
Your location history, and how to stop keeping it
Both big phone platforms keep a running map of where you have been, and it is more revealing than people expect: where you sleep, who you visit, which clinic you went to. It is also reachable by others. Google's location store was searched by police through so-called geofence warrants, which ask for everyone who was near a place at a time rather than for a named suspect; Google received thousands of them a year before announcing in late 2023 that Location History would move on-device, which ended the practice by making the data impossible to hand over. Turn off and delete Google's Timeline, and on iPhone clear Significant Locations. Neither is needed for maps to work.
Android, done properlysome setup
Stock Android reports to Google constantly. You can harden it in settings, or go all the way. Install open apps from a store that is not tracking you, and swap the keyboard, which on many phones sends what you type off to be improved.
- GrapheneOS
- the gold standard. A de-Googled, hardened Android for Pixel phones, without losing security.
- F-Droid
- a store of open-source apps that don't come with trackers.
iPhone, locked down
You cannot de-Apple an iPhone, but you can shut a lot off: turn on Lockdown Mode if you are a likely target, deny app tracking, turn off ad personalisation and location history, and enable Advanced Data Protection so iCloud is end-to-end encrypted. That last one is the big one, and it is off by default.
The keyboard is reading everything you type
Some phone keyboards send what you type to a server to improve prediction, which means passwords typed in the wrong field, private messages and search terms can leave the device. Check your keyboard's settings for anything about personalisation, cloud prediction or sharing usage data. If you would rather not trust a setting, install an open keyboard with no network permission at all.
Backups: what leaves the phone, and who can read itsome setup
A phone backup usually contains your messages, photos, call history and app data, so where it goes and whether it is encrypted matters more than almost any app setting. On iPhone, Advanced Data Protection makes iCloud backups end-to-end encrypted. On Android, check whether your backup is encrypted with your screen lock. If neither is available, back up locally to a computer and encrypt that instead.
The old phone in the drawer
A retired phone usually still holds photos, messages, saved logins and a signed-in account. Sign out of the account first, then factory reset. Modern phones encrypt storage, so a reset leaves the old data unreadable, not merely deleted. Remove the SIM and any memory card as well, because a reset does not touch those.
The part you can't switch off: your carrieradvanced
A phone is a radio that tells the network where it is, all the time, whether or not you have installed a single app. That record sits with your carrier, is handed to police on request, and in several countries has been sold on: in 2018 and 2019 the four largest US carriers were found selling real-time customer location to aggregators who resold it down a chain that ended with bounty hunters, and the FCC eventually fined them almost 200 million dollars for it. No app setting touches any of this. The only real controls are blunt: leave the phone behind when the location itself is the sensitive part, or power it fully off, and understand that flight mode is a software promise rather than a guarantee.
Social platforms
checked August 2026The big platforms are surveillance with a feed attached. You do not have to leave, but you can stop feeding them.
Lock it down, or let it go
Go through each account's privacy settings and turn off ad personalisation, off-platform activity tracking and face recognition, and make your posts private. Then delete the accounts you do not use, because a dormant account is still a profile being sold.
Your posts give away more than you think
A photo can carry the exact place it was taken, a reflection can show the room, a uniform or a street sign can place you, and posting in real time tells anyone watching where you are right now. In 2018 a fitness app published a global heatmap of its users' activity and, without meaning to, traced the perimeter of secret military bases and the jogging routes of the people staffing them. Every one of those runners had chosen to share. None of them had thought about what the aggregate would show. Post after you leave, check the background, and think about what a stranger could assemble from a month of your posts.
Deleting an account, properlysome setup
Deactivating is not deleting, and on several platforms an account merely deactivated comes back the moment you log in. Download your data first, then use the actual delete option, which is usually buried a few menus deeper than deactivate. Expect a waiting period during which logging in cancels the deletion, so stay out of it. Assume advertising profiles derived from you persist for a while regardless.
Other people's faces, and other people's choices
Posting a photo of a friend, tagging them, or uploading your contacts hands a platform information about people who never agreed to any of it. Contact upload in particular is how platforms build shadow profiles of people who are not members. Ask before you post someone, avoid tagging by default, and decline the prompt to sync your address book.
The data does get sold, including the sensitive kind
Grindr shared its users' location, along with the fact that they were Grindr users, with advertising networks. The Norwegian data protection authority fined it around 65 million kroner in 2021 for doing so without valid consent, noting that in this case the mere fact of use disclosed sexual orientation. In 2024 the US regulator brought a similar case over the app's handling of HIV status. Ordinary ad-tech plumbing, applied to a population for whom exposure is genuinely dangerous.
Alternatives that don't sell yousome setup
If you want the social part without the surveillance, the open, federated networks run on your terms instead of an ad company's.